The new logo for Stewart Haas racing has been on my mind for a few days now. Why, oh why, you might ask, would a race team's logo be on your mind? Well, I 'll tell you. Because I think it is really freaking cool! Here is the 1st logo they used:
It was scary bad, in a Star Wars rip off way. It looks like the straight to video VHS cover of a bad sci fi movie! Awful, awful stuff. If I had to see a car or merchandise with that logo on it, I might stare at the sun.
Here is the new logo:
Look at the classic lines. The retro font. The colors, the shape and style! Man, I wish I had designed this. GET 3 needs a t shirt with this logo on it, stat!
* after studying the logo again and again, something familiar came to mind. The font of the word "racing" is very familiar to me. I've seen it on the side of a race car before:
Here's a more detailed image of the car: